Direct-to-consumer & ecommerce
Shopify and WooCommerce, conversion optimization, product feed and PIM, email and retention (Klaviyo, HubSpot), paid-media oversight.
We embed inside the business and run the operation — growth, direct-to-consumer, supply chain, and the bridge to a future transition. Not advice. Execution.
Founders don’t hit a wall on strategy. They hit a wall on execution — the systems, the people, and the throughput to get from idea to delivered.
Rothwell sits in the gap between a consultancy that hands over a plan and a full-time hire you’re not ready for. We bring multi-disciplinary operating capability as one coordinated engagement, embedded on a real cadence and accountable to the numbers.
Embedded, ongoing operating leadership on a defined cadence — weekly standups, monthly reviews, quarterly planning, on-call execution.
A fixed-scope project with a clear deliverable — a channel built and run, a re-platform, a forecasting or reporting rebuild — with a path into ongoing operations.
A part-time COO, VP Operations, or Chief Commercial Officer with real authority inside the leadership team — the seat run, not a full-time hire on the payroll.
Founder and leadership coaching, team alignment, and organizational design — the human side of a business that’s professionalizing or preparing to transition.
Operating-side preparation for a future sale — documentation, metrics, data room, and diligence readiness — so the business stands on its own. Alongside your bankers, attorneys, and CPAs.
Shopify and WooCommerce, conversion optimization, product feed and PIM, email and retention (Klaviyo, HubSpot), paid-media oversight.
Seller and Vendor Central, FBA/MFN, Brand Registry, Buy Box, sponsored ads and Helium 10, Walmart and international expansion.
Forecasting, replenishment, safety stock, ABC analysis, cycle counts — in NetSuite, Fishbowl, Cin7, DEAR, or Acumatica.
Warehouse SOPs, 3PL/4PL coordination, order-to-delivery, reverse logistics, and import/customs. We coordinate — we don’t take title.
Dealer onboarding, MAP enforcement, fill-rate management, and dealer-portal design — wholesale stays healthy while DTC grows.
Power BI dashboards on your stack, KPI and margin reporting, and the unit economics an owner and a buyer both need to trust.
We stay and run it — holding the KPIs and the day-to-day as the business scales. For owners who want operations off their plate for good.
We stand up the systems, SOPs, and operating cadence, get it running, then transfer it to your own team. For owners who want to own operations in-house once it works.
Walk the operation. Find where throughput breaks.
A clear, fixed scope and the right engagement model.
Inside the operating cadence — not a vendor.
We run the work and hold the KPIs.
Reporting, accountability, and a path to hand off.
Inside the business.
Not advising it.
Businesses that have outgrown the founder as the operating system. We come in at one of three moments.
The next stage needs operating capability the team doesn’t have yet.
A new channel — DTC, marketplace, retail — has to be built and run.
The business runs through the founder, and that has to change to scale.
A short conversation is the best way to see the fit.
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